Websites should always be a work in progress. Not only do wedding trends constantly change, but website updates are a great way to get Google’s attention. I’m certainly not a website expert, but when my professionally created website was languishing on page 10 for every search term, I took matters into my own hands.
I definitely believe there are times when it’s necessary to call in the pros to handle your website issues. I also believe everyone with a business needs basic website and search engine knowledge in order to give a personal touch.
In this post I’ll share some of my basic tips for optimizing your website for both clients and search engines. Keep in mind there’s much more to the story than what you’ll read here, but I can at least get you started in the right direction.
Contact photographers to request updated photos. When you get the photos, title them with keywords (e.g. knoxville-wedding-planner) or terms couples are likely to search (e.g. wedding-bouquet-with-pink-peonies-with-ivory-roses) before uploading them to your site. Couples search for images when they’re wedding planning. I’ve personally found that it’s much easier to get my images to appear in search engine results than it is my pages.
Google likes videos. If you don’t have video from your favorite wedding, create one on Animoto from your photos. Make sure you include keywords in your description.
Tweak the copy on your website. Make sure each page has a specific focus and a specific call to action. What do you want your visitors to do on each page? Email you? Fill out your contact form? Get on your email list? If you don’t know what you want them to do, they won’t either.
As you write, make sure you include key search terms in your copy in a logical and readable way. Google will penalize you if you over do it. It’s OK to write that I’m a Knoxville wedding planner or that I can help couples plan their Knoxville wedding. It’s not good form to write that I’m a Knoxville wedding planner planning Knoxville weddings at wedding venues in Knoxville, TN. You get the idea.
Search Engine Optimization
Google key search terms and search strings to see where you come up in the rankings. (Bonus points for creating an Excel spreadsheet so you can chart your progress the next time business slows down.) If you’re not sure what your key search terms are, read this article for more info.
Make a list of keywords to incorporate in your website copy and blog posts.
Download the Yoast SEO plug-in. It’s an easy way to optimize the pages of your website for the search engines. If you don’t know your way around the back end of your website, search YouTube for instructional videos. If you can create a Word document, you can do at least some upkeep on your website.
Manage Your Online Reputation
Google your business name as well as your own name. This is a great way to find out what other people see when they check you out. You might find some great reviews you didn’t know about. Hopefully you won’t find negative reviews, but if they’re out there, you need to know so you can address them privately and publicly.
What one action are you going to take this week to improve your website?
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