The end of wedding season can bring on feelings of apprehension as we collect final payments and begin to wonder when our next new clients will appear. On the other hand, it’s a great time to get organized and set the stage for a successful and productive new year. Following, are more than enough suggestions to keep you busy until those retainer checks start adding up again.
Create or Improve Your Systems
Systems. It’s one of those words that make creative types tremble. However, a system is simply a checklist of steps for all of your tasks and responsibilities. Make a list of all tasks necessary to keep your business running. Taking it one task at a time, write down each step that needs to happen to complete that task successfully.
At the very least, you need to have systems in place for your sales funnel – from obtaining leads all the way through closing the sale or archiving the lead.
Strengthen Your Connections
Set appointments to meet with professionals or visit venues. If you’re new to the industry, make the offer enticing by asking if you can blog about them. Sweeten the deal by offering to treat them to coffee.
Set appointments to meet new competitors. If they’re established and you’re not, offer to buy or bring them lunch in exchange for their time.
Organize Your Digital Files
Have you bookmarked every cool tool, article or website you’ve come across in the past several years, but have no idea how to find any of it? Many of them are probably outdated. Delete what you don’t need or know you’ll never use. Organize the rest so you can actually find them again.
You probably no longer need half the documents taking up space on your computer. Tidy them up.
Go through all those business cards cluttering your desk. Throw away those you know you’ll never need and scan the rest to your phone and/or enter them in your vendor data base.
Tidy Your Office
Do you have pages torn from magazines that you plan to blog about someday? Books with highlighted passages? Notes from conferences and webinars? Scan or type them, then file them. Not only will you clear clutter and discover information you’ve probably forgotten, you’ll place it where you can easily access it when you need it.
Fix anything that’s a daily annoyance for you. If you’re tripping over a cord on a daily basis, move it. If you have a window view and the window is dirty, clean it.
If you work from home, your de-cluttering act may need to extend beyond your work space. I know I’m much more productive when my house is tidy and my bathrooms are clean.
Ready, Set, Go!
All of a sudden, your season doesn’t seem so slow, does it? If you’re feeling a little overwhelmed at all that needs to be done, click here to request my Top 10 Tools for Planner Success.
In the meantime, I’d love to know how you plan to propel your business forward during the off-season. Write your answer in the comments section below. I can’t wait to see what you’re planning!